Fodor’s

Fodor’s – Similar to Lonely Planet’s popularity, Fodors is another leading travel guide book company.

Fodor’s focuses on European holidays and has a niche with the Baby Boomers and older retiree generations, with less focus on extreme adventure and more on getting to know a place. In fact, Fodor’s guidebooks were one of the first to include information about the local people and culture instead of simply writing about popular tourist attractions. Besides guidebooks, Fodor’s is an influencer in the tourism world, with its ‘Go List’ being one of the most eagerly anticipated travel lists every year.